What’s Patu Aotearoa?

Patu Aotearoa is a marae gym on a mission to get whanau engaged and active through physical activity and healthy wellbeing. Whanau pay $10 per week to be a part of Patu Aotearoa, to achieve their goals and pass those achievements on to their whanau.

Who’s behind Patu Aotearoa?

Levi Armstrong
Jackson Waerea
Kia Diamond

After working together as personal trainers at a local gym, Levi and Jackson decided to establish a group exercise programme with a difference. The Patu Aotearoa team is passionate about health and fitness and helping whanau to achieve their goals.

Why Social Enterprise?

Social Enterprise is essential for business modeling. People engage with social enterprises because it’s innovative and a new way of thinking, it’s a unique opportunity to stand on our own two feet. We wanted to build a commercial model to make an impact and this allowed us to do that.

What have Patu achieved since Launchpad 2014?

Patu came into Launchpad after running a successful community gym since 2010. When they launched in Kaikohe, 300 people were interested in joining, which was a massive 10% of the whole town.  Following Launchpad Patu had a business plan for scaling nationally, a successful launch of a second pilot site, another $133k of grants and service contracts, a feature on the likes of Māori TV and Sunday, a spot on Kim Hill, and a Pitch Day introduction from Hon. Te Ururoa Flavell, Minister for Māori Development. Launchpad enabled Patu to create a franchise model which they have had overwhelming interest in, leading to them now having 5 gyms. They’re trying to build employment opportunities and Maori entrepreneurs, but Patu is for everyone. 

Find out more

Visit the Patu Aotearoa website or Facebook page.

You can also read their profile or watch their video on New Zealand Herald.


Launchpad Work is a new programme in 2017, helping grow social enterprises who create employment in the Greater Auckland area.  Applications close on 13 February 2017, so you’ll want to find out more about it by clicking here